Affiliate Programme | 3. How to Begin Promoting

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Now that you’ve got the necessary tools, you can start to look at including the deeplinks and creatives in your content and promote Net World Sports’ products.

Forms of promotion

Net World Sports are currently accepting publishers who do the following types of promotion:

  • Blogs/articles
  • Social media
  • Email/newsletter

Affiliate marketing in blogs/articles

If you’re a blogger/content writer, you’ll need to use Awin’s Convert-a-Link tool that allows website owners and blogger to easily monetise their content by converting ordinary product links into affiliate links. You can read more about how to do this here.

Affiliate marketing on social media

Instagram, Twitter, and Facebook

Social media has become an affiliate marketers dream, provided you know how to optimise your content for the end-user.

When using affiliate links on social media platforms such as Instagram, there are a number of ways you can weave them into your content. At present, Instagram does not allow external links to be clickable within the caption or the comments of your posts. This functionality is rumoured to be changing soon, but as it stands, it’s a limitation.

Link in bio

The main place on Instagram and other social media platforms you can put your affiliate link is within your page bio, as here it’s clickable. Many social media publishers use the link in bio to direct visitors to a landing page site, such as Linktree, which is populated with multiple affiliate links and more information.

Tracking links in stories

Links can be easily shared to a publishers social media story allowing their audience to click on and, ultimately, to make a purchase. On Instagram, you can save stories that include affiliate links to your story highlights so that people can view them after the 24-hour story period.

Take advantage of promotional codes

Using Awin’s cookieless technology, creators can use voucher codes to encourage conversions. Net World Sports may be able to provide you with a customised cone which can be promoted through your social media platforms, meaning a link doesn’t need to be used or tracked. Reach out to Net World Sports directly to discuss this type of collaboration.

YouTube

Many publishers earn from affiliate sales via YouTube by including the deeplink in the video description. Make sure the link relates to the content of the video and be mentioned in the video if it is featured in the description – for example, “click on the link in the description to see this product for yourself”.

You can use Awin’s in-house link shortener to shorten the affiliate links.

TikTok

With its vast user base and highly engaged audience, TikTok presents a powerful avenue to promote products and drive impressive conversions. TikTok does not allow you to add links to videos. However, you can get around this in a number of ways to promote affiliate links:

Affiliate marketing by email/newsletter

If you have a targeted and engaged email database, you may want to consider effectively promoting relevant products or services to your audience using affiliate links. This promotion type requires a more strategic approach and careful consideration of your audience’s interests.

To create an effective affiliate marketing email, you should consider doing the following:

  • Identify the products you want to promote
  • Craft a compelling message highlighting the benefits
  • Include your affiliate link for tracking throughout
  • Use eye-catching visuals, including product imagery

Now that you’ve began promoting through Awin, find out how you can track your progress.


 By: Lois Jones

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