The Yorkshire Cricket Foundation (YCF), the official charity and community arm of Yorkshire County Cricket Club, is thrilled to announce a new strategic partnership with FORZA, A Brand By Net World Sports, a global leader in high-performance sports equipment. This collaboration is set to transform the landscape of community cricket across the region by providing premium training aids and equipment to grassroots clubs, schools, and urban cricket hubs.
As part of the partnership, FORZA will become an Official Equipment Supplier for the Foundation’s wide range of community initiatives. Through its renowned FORZA cricket brand, Net World Sports will supply world-class equipment, including training aids designed to enhance player development and make the game more accessible to all.
The partnership aligns with the YCF’s recently launched “A New Horizon” strategy, which focuses on four core pillars: Health & Wellbeing, Education, Heritage, and Participation. By reducing the financial barriers to high-quality gear, the collaboration will support the YCF in its mission to reach over 100,000 participants annually by 2030.
Grace Pearson, Head of Delivery & Development:
We are thrilled to announce our partnership with Networld Sports — a collaboration that places cricket at the heart of communities across Yorkshire. Through this partnership, cricket clubs and community groups will benefit from discounted equipment, while a percentage of profits will be reinvested directly into the recreational game across the county. Together we will use cricket to enrich lives and communities across Yorkshire.
Damon Traverse, Marketing Manager at Net World Sports, added: “At Net World Sports, we are passionate about the power of sport to change lives. The Yorkshire Cricket Foundation does incredible work across the county, and we are proud to support their vision. We look forward to seeing our FORZA equipment in action across Yorkshire, helping to inspire the next generation of cricketers and supporting the Foundation’s vital community work.”
For more information on the partnership and upcoming community programs, please visit www.yorkshirecricketfoundation.com or www.networldsports.co.uk.
About the Yorkshire Cricket Foundation: The Yorkshire Cricket Foundation is a registered charity that uses the power of cricket to make a lasting, positive difference in the lives of people in Yorkshire. Through diverse community projects, the Foundation aims to provide opportunities for all, regardless of background or ability.
About Net World Sports: Net World Sports is a multi-award-winning global retailer of sports equipment. With a product range covering over 30 different sports, their mission is to provide high-quality products to customers worldwide, from professional athletes to grassroots enthusiasts.
By: Damon Traverse